Transmedia Storytelling: An Entrepreneurial Approach

Bythefriendlytoast_p0sbed

The concept of transmedia production, as both a creative template and business model, is by no means a novel one. Cinema pioneers began to experience a cross-media approach to storytelling 100 years ago, but today’s audiences are in a position to choose the content they want, when they want and on the device of their choice. In other words,…

Audience Engagement Strategies

Audience Engagement Strategies

Bythefriendlytoast_p0sbed

Even though there are broad stroke components that you can point to that describe successful transmedia properties, there is no definitive formula of, say, three parts narrative divided by three digital platforms and multiplied by two parts social media, which will yield a guaranteed success. What works for a particular project or audience may not work for another. It’s…